Search Engine Optimization (SEO) involves improving your website’s ‘reputation’ with search sites (like Google) in order to improve the ranking for searches, specifically searches related to your core business. When your website appears closer to the top of search results on the average, potential customers are more likely to click on your link to visit your website, leading to potential business.SEO is an essential marketing strategy for small businesses looking to increase their online visibility and attract more potential customers. When your business ranks higher in search engine results, you are easier to find, leading to more website traffic, which can then translate into increased leads, sales, and revenue.SEO can also be an incredibly cost-effective marketing strategy for small businesses. Most forms of paid advertising are expensive and difficult to sustain for small businesses with limited budgets. On the other hand, investing in SEO can have long-term benefits, as a well-optimized website can continue to rank high in search results for months or even years. This means that small businesses can continue to attract potential customers and drive traffic to their website without having to continually spend money on advertising. The benefits of SEO don’t go away when you stop paying.
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