If you’ve setup / claimed your business profile on service like Google Business, Yelp, Nextdoor and other similar sites, you’re on the right track to getting more business, especially for local service businesses.
These sites allow customers to leave reviews, which can make or break your business. How? Reviews are one of the key factors that potentials customers use to decide whether they will do business with you or one of your competitors. Too many bad reviews will cause potential client to look elsewhere.
The good news is that you aren’t powerless in this situation. In addition to generally providing high-quality, prompt service with good communication, each of these services allow you to respond to reviews, both positive and negative ones. Here are some tips on how to respond to online reviews:
Respond promptly. Customers appreciate a prompt response, even if it’s just to say that you’re looking into the matter.
Be positive and professional. Even if the review is negative, try to stay positive and professional in your response.
Acknowledge the reviewer’s concerns. Even if you don’t agree with the reviewer, take the time to understand their concerns.
Apologize if necessary. If you made a mistake, apologize sincerely.
Offer to make things right. If you can, offer to make things right for the customer. This could involve offering a refund, a discount, or a free product or service.
Thank the reviewer for their feedback. Even if the review is negative, thank the reviewer for taking the time to leave feedback.
By following these tips, you can show your customers that you value their feedback and that you’re committed to providing a great experience.
Here are some additional tips for responding to negative reviews:
Don’t take it personally. It’s important to remember that negative reviews are often about the customer’s experience, not about you personally.
Don’t get defensive. It’s tempting to defend yourself when you receive a negative review, but this is usually counterproductive. Instead, focus on understanding the customer’s concerns and addressing them in a positive and professional way.
Offer a solution. If the customer is unhappy with their experience, offer a solution that will make them happy. This could involve a refund, a discount, or a free product or service.
Follow up. After you’ve responded to the negative review, follow up with the customer to make sure that they’re satisfied with the resolution. This shows that you’re committed to providing a great customer experience.
Also don’t forget that almost all of these services allow you to share a link with your customers that allows them to leave you a review. Share these links with your best customers!
By following these tips, you can turn negative reviews into an opportunity to improve your business and build stronger relationships with your customers.
Texas Architectural Timbers has been our customer since 2008. Over the years we’ve done many redesigns to keep it looking current and modern, to take advantage of new technologies, and to ensure that it’s mobile friendly.
They are based in the Texas hill country, and they offer a variety of unique wood building materials to builders across the country, including antique, weathered and textured timbers.
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MRT professionally restores, repairs and cleans leather furniture, chairs, sofas, as well as automotive interiors, watercraft and more. They can also handle repairs to wood, parts, springs, stuffing and more.
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Use the following instructions to instruct Gmail how to handle important emails. Gmail can label messages from your domain email, and you can ensure that you never miss your Contact Form submissions again.
1. Open Message Filter Settings
In the search box at the top, click the button on the right side of the search box, shown below [Show search options].
2. Create a Rule for Incoming Email From Your Domain
Next, in the field [To] type the email address from your domain name (probably [email protected]). Now click [Create Filter].
3. Apply Rules to Matching Messages
On the next page you can tell Gmail what to do when it receives a message that matches this filter. You may choose to [Apply a label], which makes it easier to distinguish emails from your domain name email. The option [Never send it to Spam] ensures you won’t have to worry about these messages getting lost in your Spam folder.
You may also choose to apply these rules to existing emails, by choosing the last option.
Create a Rule for Your Contact Form Emails
To create a filter that only matches your Contact Form emails, go to step 2, then in the field [Subject] type the subject of your contact form emails. Now click [Create Filter].
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Taking and sharing photos online is an important ingredient for good marketing results. Here are some tips that can help you to plan and organize your photos to match the different social media services.
Photo Sharing Priorities
The first and most important place to focus is your business website. The photos on your main website pages are what potential customers will look at before deciding to contact you. Make sure they are high quality and that they represent your business well. Also, if your website has one or more photo galleries that show off or explain your services, then these are also where you attention should go first.
However, by posting extra photos on a regular basis, you can generate interest in your business, increase search site traffic, and impress potential clients. How should these be shared? We will discuss how to best utilize your website’s blog, Facebook and Instagram, as these are the best places to start.
Writing good copy for your business website is something that sounds easy. After all, it is your business. But most of us weren’t taught this kind of writing in school, so it’s easy to either get stuck, or worse, to write bad copy.
The good news is that the principles behind writing for the web aren’t hard to grasp. Here are some of the basics:
It’s good to be enthusiastic about your products or services, but remember that your visitor probably has just a few specific questions that they want answered. Long paragraphs with too much information are not likely to be read at all.
The best way to organize the information on your website is to start with only the most basic details on your home page, and then progressively offer visitors more details on sub-pages. Notice the home page examples below, one with full paragraphs of text, and the other using brief teasers:
The best way to organize the information on your website is to start with only the most basic details on your home page, and then progressively offer visitors more details on sub-pages. This way your visitors can see at a glance what you do, and then quickly find out where to get the additional details that they want.